Knowledge Center
This resource center contains white papers, articles, podcasts and tip sheets provided by the speakers of HSMAI’s Affordable Meetings® series as education and resource materials for meeting and event professionals.
BUDGETING
Making Meeting Magic Happen and Getting Champagne on a Beer Budget (Podcast)
Speaker Vicky Betzig, CMP, President/Owner, Meetings Industry Consulting, interviewed by HSMAI Vice President Juli Jones
CONTRACTS/NEGOTIATING
Plan & Think Before You Ink: Strategic Hotel Contract Negotiations (Article)
By Tim Brown, Partner, Meeting Sites Resource (MSR)
Digging Your Own Foxhole in Cyberspace – How to Dodge the Legal Bullets (Article)
By Jonathan Howe, Esq., President/Senior Partner, Howe & Hutton, Ltd.
The Art of Feedback (Tip sheet)
By Alan Ovson, CEO, Ovson Communications Group
A New View: Managing Conflict and Difficult People (Article)
By Alan Ovson, CEO, Ovson Communications Group
How to Prepare to Negotiate or Influence (Tip Sheet)
By Linda Byars Swindling, JD, CSP, Owner & CEO, Journey On Speaking and Training
Improving your Influence Results FAST (Tip Sheet)
By Linda Byars Swindling, JD, CSP, Owner & CEO, Journey On Speaking and Training
Win/Win/Win Negotiations Have Become a Must Have (Tip Sheet)
By Linda Byars Swindling, JD, CSP, Owner & CEO, Journey On Speaking and Training
PROFESSIONAL DEVELOPMENT
Exceptional Thinking Under Pressure (Article)
By Janelle Brittain, MBA, CSP, Internationally known speaker, trainer and consultant, Founder, Dynamic Performance Institute
You, the Senior Planner... What Is It That You Need to Know to Move Your Cheese? (Tip Sheet)
By Jonathan T. Howe, Esq., President/Senior Partner, Law Offices of Howe and Hutton, Ltd.
Creating the “Wow” Customer Experience (Article)
By Theresa Syer, President, Syer Hospitality Group, Inc.
TECHNOLOGY/MARKETING AND COMMUNICATIONS
6 Tips You Must Consider Before Re-designing Your Website (Tip Sheet)
By Kelly Cutler, CEO, Co-Founder, Marcel Media
Bring Your Conference to Your Members Via Hybrid Events (Article)
By Rick Finstein, Online E-Learning Specialist and Co-Founder, CommPartners
Kelly C. Snyder, CMP, Director of Online Events, CommPartners
Social Media: Extending and Growing Your Brand (White Paper)
By Freeman and co-authored by Corbin Ball, CSP, CMP, President, Corbin Ball Associates
De-bunking Top Ten Myths About Event Marketing and Communications (Tip Sheet)
By Hugh K. Lee, President, Fusion Productions and Julie McKown, Communications Strategist, Fusion Productions
Get’Em Online to Get’Em in Line: Communicating Across Generations to Drive Event Participation (Article)
By Marilynn Mobley, Senior Vice President and Strategic Counsel, Edelman
The True Cost of Technology: Considerations for Purchasing Meetings Management Software (Tip Sheet)
By Ray Romano, President, SignUp4
Search Engine Optimization and Social Media: The Impact on Event Marketing (Podcast)
Speaker and Founder, Gammet Interactive, David Serino, interviewed by HSMAI Vice President of Communications, Jason Smith
Getting More Done: A Conversation With The Email Coach (Podcast)
Speaker and CEO, Cohesive Knowledge Solutions, Inc., Mike Song, interviewed by HSMAI Executive Vice President Fran Brasseux
GET MORE DONE! A Productivity Workshop with the Email Coach (Article)
By Mike Song, CEO, Cohesive Knowledge Solutions, Inc.
Social Networking 3.0: How to Make It Work for You (Article)
Panelists: James Spargo, Senior Vice President, Exposition & Sales Management, J. Spargo & Associates, Inc.
Wayne Crawford, Vice President of Sales, A2Z, Inc.
Michael J. Hatch, President, Fantail Consulting & Technologies
Pat Pathade, CEO, Fantial Consulting & Technologies
Social Media and Events: Get Beyond the Hype (Tip Sheet)
By Paul Wehking, VP of Strategic Accounts, Omnipress and Linda Dreyer, Chief Social Media Marketer, SocialFish
TRENDS IN INDUSTRY
Breakthrough Concepts Changing Meetings and Events (Article)
By Richard Aaron, CMP, CSEP, President, BizBash Media
Dispelling Misconceptions About Online RFPs – Uniting Planners and Suppliers to Increase Industry Efficiency (Article)
By Reggie Aggarwal, CEO and Founder of Cvent
Insights from Jonathan Tisch on The New Normal for the Meetings Industry (Podcast)
National keynote speaker Jonathan M. Tisch, Chairman & CEO, Loews Hotels, Co-Chairman of the Board & Office of the President, Loews Corporation, interviewed by HSMAI President & CEO Robert A. Gilbert